You’re spending money on ads. Traffic is coming in. But what’s actually happening?
Who’s on your site right now? Are they interested? Did they convert? Which channel brought them?
Most businesses guess. You don’t have to.
Your Sales Command Centre
The Knock Knock dashboard isn’t analytics. It’s intelligence.
The moment you log in, you see everything that matters:
- Total visitors with week-on-week comparison
- Hot leads scored and ranked by intent
- Conversions with full details
- Traffic sources broken down by performance
- Engagement across chat, video, and voice
No digging through reports. No waiting for weekly summaries. Real-time. Right now.

Hot Leads: Names, Not Numbers
This is where it gets powerful.
Every visitor is scored based on behaviour. Pages visited. Time spent. Click patterns. Navigation flow. That score tells you who’s ready to buy.
But here’s what’s different: you don’t just see a score. You see the person.

A real example from the dashboard:
Oliver Vines, Senior Director of Real Estate Europe at PSP Investments. Visiting from Rochdale, UK. Arrived via Facebook. Intent score: 75.
That’s not anonymous traffic. That’s a named prospect with a job title, company, email, and clear buying intent.
Your sales team knows exactly who to call first. No guesswork. No cold outreach to people who aren’t interested.
Conversions: Proof That It’s Working
Every conversion is logged with full details:
- Date and time
- Contact name and email
- How they converted (chat, voice, booking)
- Which page it happened on
You see patterns. Which pages convert best? Which channel do high-value leads prefer? What time of day sees the most action?
The data tells the truth. Your widget is either working or it isn’t. This tab shows you which.
Traffic Sources: Know What’s Actually Delivering
Most businesses know which channels drive traffic.
Very few know which channels drive conversions.

The Traffic Sources tab shows both, side by side:
| Source | Visitors | Identified | Engaged | Converted | Rate |
|---|---|---|---|---|---|
| Direct | 737 | 89 | 45 | 24 | 3.2% |
| 285 | 52 | 31 | 18 | 6.3% | |
| Organic | 98 | 12 | 8 | 4 | 4.1% |
| Referral | 2 | 1 | 1 | 1 | 50% |
Now you know where to spend your budget. Not based on traffic volume. Based on actual results.
AI Performance: Message by Message
Your AI is engaging visitors automatically. But which messages actually work?
The Auto Engage tab shows every message your AI has delivered:
- How many times it was shown
- How many visitors responded
- Response rate percentage

One message crushing it at 23% response rate? Double down. Another message getting ignored? Rewrite it.
Optimise based on data, not hunches.
Engagement: Every Conversation Tracked
Chat. Video. Voice. Every interaction is logged.
You see: – Total sessions per channel – Bookings generated – Handoffs to human reps – Average call duration

If video calls generate 3x more bookings than chat, you know where to focus. If visitors prefer voice over video, your team adapts.
The Handoff Timeline shows every AI-to-human transition. Who took over. When. How long the conversation lasted. Full accountability for every interaction.
The Activity Timeline
One graph. Three lines. Every hour of the day.
- Visitors (when traffic peaks)
- Engagements (when people interact)
- Conversations (when real discussions happen)
You see exactly when your website is busiest. When AI needs to carry the load. When your team should be available.
Schedule smarter. Staff smarter. Convert more.
Why This Changes Everything
Standard analytics: “500 people visited your site.”
Knock Knock dashboard: “Sarah Johnson from Acme Corp visited your pricing page twice this week. She came from your LinkedIn ad. She chatted with AI for 4 minutes. She’s ready. Here’s her email.”
One is data. The other is a sales opportunity.
For Agencies: Your Client Retention Secret
When your clients log in and see:
- 1,136 visitors this week
- 75 hot leads identified
- 13 conversions logged
- Every traffic source ranked by ROI
- Every AI conversation tracked
They’re not looking at abstract data. They’re looking at their pipeline in motion.
That visibility builds confidence. Confidence builds retention. Retention builds your agency.
The Bottom Line
Your website visitors are telling you everything.
Who they are. What they want. How interested they are. Which of your marketing efforts actually work.
Most businesses can’t hear it. They’re buried in analytics that show volume without meaning.
The Knock Knock dashboard translates visitor behaviour into actionable intelligence. Real names. Real intent. Real results.
Stop guessing. Start knowing.
Frequently Asked Questions
Is this real-time data? Yes. The dashboard updates continuously. You see visitors, engagements, and conversions as they happen.
How are hot leads scored? Based on behaviour: pages visited, time on site, scroll depth, click patterns, return visits. Higher scores mean higher buying intent.
Can I see individual visitor details? For identified visitors, yes. Name, company, job title, email, location, traffic source, and full behaviour history.
Does it track all traffic sources? Yes. Direct, Organic, Paid, Social (Facebook, LinkedIn, etc.), Referral, Email, and AI Search are all tracked and attributed.
Can my clients access the dashboard? Yes. With white-label, your clients see your branded dashboard with their own data.
Does it integrate with my CRM? Yes. GoHighLevel native integration, HubSpot integration, and Zapier for other CRMs. All data flows automatically.
Can I export the data? Yes. Export visitor data, conversion reports, and traffic analytics for client reporting or further analysis.
Is the mobile app connected to the same dashboard? Yes. Everything you see on desktop is available on mobile. Same data. Same real-time updates.
The Knock Knock Visitor Intelligence Dashboard is live for all users.
Anna Hyatt
Co-Founder | Knock Knock App
AI × Human Touch = Happier Clients, More Revenue
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