CPL Case Studies

How Knock Knock App Transformed CPL Group’s Customer Engagement and Lead Conversion

Background

PVC Screening Solutions

Location

New Zealand

Industry

Manufacturing

Number of Employees

2,100 across multiple sites

Overview

CPL Group, a leading manufacturer of PVC screening solutions in New Zealand, faced challenges in building trust with potential customers and converting leads into paying clients. Their website’s performance was struggling, leading to high bounce rates and missed opportunities for engagement. Recognizing the need for an effective strategy to enhance customer experience and improve conversion rates, CPL Group turned to Knock Knock App for a solution.

Key Challenges

Trust and Customer Experience

CPL Group, a significant player in PVC screening manufacturing in New Zealand, had struggled to establish trust with potential clients. As a company that provides essential services to various industries, building strong, trust-based relationships is crucial for success. However, prospective customers often left their website without engaging, leading to a negative perception of the brand.

In a market with low competition, clients demand transparency and reliability, placing an even greater responsibility on CPL Group to deliver exceptional service. With a diverse portfolio and a commitment to providing outstanding value, CPL Group recognized that enhancing customer experience and trust was essential for attracting and retaining clients. They understood that a strong reputation would set them apart and drive growth in their market.

Lead Generation and Conversion Issues

Despite having potential leads visiting their website, CPL Group noticed that many would leave without taking any action. This presented significant conversion rate challenges. Their existing website failed to engage visitors, resulting in missed opportunities for lead generation and conversion.

Solution

Knock Knock App began its partnership with CPL Group by conducting a thorough analysis of its customer interactions and online engagement metrics. By analyzing user behaviour data and customer feedback, Knock Knock App identified that the lack of real-time engagement and personalized communication on the website contributed to a negative perception of the brand. Additionally, it was evident that the absence of proactive lead engagement was hindering CPL Group’s ability to convert interested prospects into loyal customers.

35% Increase in Client Consultations

The instant video call feature facilitated more timely and personalized client interactions, leading to a significant rise in booked consultations.

Reduced Response Time

With Amun qualifying leads and directing them appropriately, Massage Eden was able to respond to inquiries much faster, improvingclient satisfaction and retention.

Results

The collaboration with Knock Knock App yielded impressive results for CPL Group:

Increased
 Engagement

The introduction of the AI-SDR resulted in a 40% increase in user engagement on the website within the first three months.

Improved
Conversion Rates

CPL Group experienced a 30% increase in conversion rates, as more leads were qualified and directed to the appropriate teams for follow-up.

Enhanced
Customer Experience

Customer satisfaction scores improved as clients reported feeling more valued and understood during their interactions.

Brentley Stewart

Director at CPL Group

“ With Knock Knock App, our customer engagement strategy changed drastically. The AI-SDR has enabled us to connect with our prospects faster and without making it look robotic, which has significantly improved our sales. We now have a deeper understanding of our clients’ needs, and our team is more equipped to meet those expectations. “

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